It’s easy to click pictures of jewelry with your phone. Then why would one need a professional picture?
Jewelry has always been a symbol of elegance and we ensure that it's shown through its picture. It’s not just a picture but a visual treat for the people who see it. Professionally clicked and edited pictures are useful for all commercial purposes like branding material, brochures, posters, advertisements, websites, etc.
Here are five benefits of having professional pictures for your jewelry business
1. Grab attention and make the first impression
It doesn’t matter if you are a new company or an old one, there will always be new people visiting your online space the first time. Your product photography creates the first impression on new customers. It also generates your brand value among the existing customers.
You need to make sure you are putting your best foot forward. Potential customers, who cannot see your photo because it’s blurry, are not going to click on it.
While those who notice a well-shot, high-resolution image are more likely to look further into product details. It will create WOW! effect for sure.
For that, the photo background has to be perfect in accordance with the product colors so that its clearly visible. It would be great if you use some suitable accessories/props or models for your product.
2. Let your customers understand your product and its usability
It is really important for a consumer to understand how to use the product. The attention span of people is very low and you always wanted to grab it towards your product, correct? Then show your product unique and yet, easy to understand! Be sure to get shots of different angles and settings with different people using the same product. This helps potential customers fully understand what your product looks like and how they can use it. A perfect picture can fully express everything you’re trying to say in your marketing text content.
3. Detailing is the key
Professional buyers or direct consumers always pay strong attention to small details while buying online, or even when they see the product poster. With Jewelry, The close-ups image allows customers to get an idea of the texture and feel of the material used. In fact, it’s about giving a perfect experience which they would get when they will touch & feel it!.
Taking time to get this kind of product photography shows your commitment to your customers.
It shows that you care about the little things for your customer’s convenience. A few extra photos might be the missing piece which you need to create stronger brand loyalty.
4. Increase consumer interactions on social media
To use product photography as a marketing tool is highly used to increase sales nowadays! Take your best shot and put them on online platforms. Use them in social media campaigns or add on your landing pages, websites, posters, etc.
Strong visuals are everything when it comes to Facebook Ads and Instagram campaigns. They get someone’s attention while they scroll through their news feed, which opens the door to create a new relationship.
Studies show that people will remember product information 60% more with a relevant photo. Moreover, those who already know your brand will be excited to see you on their screen, and may even share your post with their network.
This increases your brand’s reach far beyond just any online store. It turns your product offering into a community of consumers. Similar effects can be seen on your website.
If your email opt-ins are looking a little low, use product photography to make your call-to-action more effective. Photography can also help lower bounce rates.
5. Stand Out and be special
Generally, brands would get new product photography done while they give new offers or campaigns. But, other great times to take new pictures include a new product launch or even company expansions. This exudes a sense of innovation and commitment to excellence.
Customers who already know you will appreciate the consistency. Plus, new consumers will be more likely to get on board with your brand. With these pictures, you not only sell your product but also sell a graceful experience to the buyers.
Please have a look at our product shots. If you have some creative ideas or requirements; please don’t hesitate to contact us.
Let's talk! 03-6875-8898 Or you can always email at info@arkitglobal.com