Amidst the economic downfall, it has become almost impossible to put aside the budget (and time) for marketing. However, most professionals are well aware of how far back progress is pushed if all marketing activities are rescinded.
Moreover, the uncertainty of the COVID 19 pandemic has brought most man-made constructs to its knees. Work from home is the new norm and more businesses understand the importance of going digital as soon as possible.
It’s time to make your digital presence stronger than ever before.
So how can you take advantage of this situation especially when more and more individuals are habituating online shopping?
1. Start your own e-commerce business
If you are waiting for the business to resume after the lockdown, you are far from understanding the needs of the economy, the environment, and the people at this moment. The world is headed towards a virtual setup. The very core of how the world functions currently, is put on hold.
Are you preparing for a future wherein your company can add value to the work-from-home scenario? Or are you holding people back from accessing your offerings faster?
If not, the easiest way to reach out is to start an e-commerce site. Or improve the one that has only been a side hustle thus far.
Who knows- it might become the most profitable part of your business.
The term ‘e-commerce’ has transcended
with time. Sell ideas. Sell learning programs. Sell insight. Make resources that are important for survival - more accessible.
It doesn’t have to be a website. It can be a personalized app. Arkit provides services for both.
We keep in mind the varying consumer behaviors on both platforms and can recommend the option that is most sustainable for YOU. We make sure that you are aware of all the things that need to be maintained once your site is up and running, and how you will be able to track the bountiful profits it brings to your business.
Make that website. Make that app. Don’t let this pandemic stop you.
Contact us if you don’t know how to get started. We help our clients design their website from scratch, we code the functions that you need specifically and help you manage it in the long run by giving you all the know-how and tools you need. Arkit also specializes in search engine optimization for your website so that it appears higher on a typical google search. Reach out if you need help. We are at your disposal.
Once the lockdown is over, you will be better equipped to take on the volatility that comes with these changing times.
Until then, give potential customers a chance to connect with you as they use their phones at home and discover your shopping app or explore your website.
2. Leverage Social Media
Yes, Social Media. Both you and your employees have the time more than ever before to share your experiences during this lockdown and how your company adds value to this mix. Social Media is thriving but still remains unexplored by a majority of the professional world so it’s easier to grow your reach without worrying about the competition. Let me share the story of Basant Shenouda. In her words, she has been posting consistently for a year and a half. The results are incredible. Over 2 million views on her content and her posts went from 3 figures to 6 figures. Her follower count grew from 400 to almost 10K. She has delivered over 20 workshops and speaking events on the job and countless opportunities came her way.
The best part? It’s FREE.
It helps grow the network and makes receiving feedback directly from your clients and customers absolutely seamless.
3. Improve your visuals
Visuals are under-estimated but we live in a time and age of short attention spans and hardly any time to review or read cluttered PPTs or trying to understand complex logos.
Websites are now seamless and UI has surpassed expectations.
If you are not happy with your website - improve visuals. This is one area that’s worth an investment during the lockdown, way more than your social media campaigns and billboards.
Get the foundation right and the rest is FREE marketing.
Quick side note, we specialize in graphic design too. Be it for your existing website, app, or social media accounts. REACH OUT if you think you need the help. Don’t sit back and watch the world around you skyrocket. Create an unforgettable experience or journey for your customers by transforming your visuals. That’s how you will stand out from the competition.
That’s it. In summary - make the most of this lockdown by DESIGNING your website, DIGITIZING your business, CONNECTING on social media, and VISUALIZING seamlessly.
If you want more help from our side we would be happy to help you.
Contact us today