With all of the digital marketing tactics at your disposal, you may be wondering, what is the importance of email marketing?
Some are ignorant enough to believe that “email marketing is dead”. Is there any future in email marketing for small businesses?
Short answer: YES!
Email marketing is one of the most effective ways to reach and engage your audience. In fact, the importance of email marketing is so great that we recommend most businesses develop a plan for implementation by 2021. Below, we’ll discuss the top reasons your brand needs to develop an email marketing strategy and start implementing campaigns in the near future.
Today we’ll break down three reasons why email marketing is still relevant in 2021.
1. The Importance of Email Marketing for Your Business
Email is a big part of our lives as professionals, individuals, and, yes, even consumers. Think about this, how many people do you know without an email address?
This presents a great opportunity for businesses of all sizes to reach their target market, no matter what their audience looks like. By adding email marketing to their list of digital marketing tactics, businesses can improve their reach and visibility, allowing them to engage and convert more leads on a consistent basis.
2. Email marketing is cost-effective.
It’s time to talk about money.
No matter what new tactics or strategies arise in the next few years in the digital marketing world, one thing will always remain the same. Companies need to find tactics that allow them to maximize their marketing budget while still achieving their overall goals. Email marketing is one of the most cost-effective digital marketing strategies that you can use to reach and engage your target audience.
While traditional marketing tactics like TV or print ads and direct mail can become quite costly with all the fees involved, there are very little costs involved with email marketing. Depending on your in-house resources, you may need to hire help to create email content, and most businesses also pay to use email marketing automation services, which make effective email marketing less time-intensive. However, these costs are fairly minimal when compared to buying ad space or paying to print and mail marketing materials to leads and customers.
3. You can automate the email marketing process.
Email automation will continue to be a major topic in the discussion of the importance of email marketing.
There are many digital marketing processes that just can’t be automated. (At least, not successfully.) However, email marketing lends well to automation. In fact, automating your emails helps improve the relevancy and timeliness of your campaigns. You can use triggers and workflows to automatically send messages to consumers after they take a specific action.
Here’s an example. Let’s say that a consumer visits your site and spends quite a bit of time looking at different products and adding them to their digital cart. Then, for some reason unknown to you, they leave without making a purchase. With email automation, you can make sure that this user receives an email shortly after they abandoned their cart, reminding them of what they left behind and asking if they need help completing their purchase. In this case, email marketing automation turns a missed opportunity into an opportunity to build a stronger relationship and make a sale.
In addition to improving the relevance and timelines of your campaigns, marketing automation can also help you save time and money in the process. With automation, you don’t have to worry about waiting around for the perfect moment to send a message, your automation system takes care of that for you. This allows you to focus on your core business, while leaving the rest of your team free to take on other important tasks.