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Why Web Analytics Are Essential for Any Website

Are you wondering why website analytics are important for your business growth?

Website analytics provide you with the actual reports and analytics on how your site visitors behave once on your website; who they are by their age, gender, location, etc.; how they landed on your site (traffic source); the most popular content on your site; your total conversions; and so on. With this information in hand, you can plan fully informed business strategies and grow your business faster.

In this article, we’ll share the major reasons why website analytics are important for your business growth.

1. Get to Know Your Visitors Well and Enhance User Experience

When it comes to making big (or small) business decisions, it’s important to ensure your decision doesn’t hurt your existing customers, but rather enhances their user experience. It’s more rewarding if it can attract more new users. So, to make a safe and informed decision, you’ll need to know your visitors first.

When you know who your site visitors are by their age, gender, geographic location, interest topics, etc., you can take proper measures to enhance their user experience. Similarly, when you learn about the technology (device, operating system, and browsers) they’re using to browse your site, you can test your site’s compatibility with those technologies and make necessary improvements.

Device breakdown: If a large section of your visitors are using mobile device, it’s a clear message that you should make your site mobile-friendly.

Language and location: You can see where most of your users are located and create translations for your site if it’s required.

Age and Interest Categories: When you identify the actual age and interest group as your larger section of audience, you can customize your site so as to make it more useful to them.

With these improvements, you can make your site audience stay longer and ultimately turn them into customers.

2. Know Your Best Content and Focus on It

Tools like Google Analytics can show you exactly which content gets the most visits, average duration, and bounce rate for the individual pages, so you can analyze, and optimize, for better engagement.

You can add more call to action (CTA) buttons, purchase links, etc. on the top pages of your site and boost your conversions.

Similarly, you can update the top landing pages with the latest information or revamp their whole design and structure to make them look fresh and updated.

In addition, you can learn what type of content works and what doesn’t. That way, you can focus on the type of content getting more visits to boost your site engagement and gain more customers.

3. It Helps Your Site’s SEO

Search engine optimization (SEO) is one of the most crucial aspects in determining your business growth. The more organic traffic your business site receives, the more leads and conversions it gains.

Website analytics help your site’s SEO in various ways. By knowing your visitors’ demographics and interests, you can create targeted content and get better visibility on search engines. Furthermore, you can gain some insights on backlinks by tracking your referrals.

Moreover, Google Analytics, you can connect your Analytics account with Google Search Console and track what search queries are sending you the most traffic. It provides you with the actual data of total clicks, impressions, average click-through rate (CTR), and average position.

You can also set up site search tracking and track what your visitors are looking for on your site. Using this option in Google Analytics, you can compare between your existing content and what users are looking for, and check whether users’ expectations are being met or not. Bonus: It also provides you with new topic ideas for your blog, if you have one.

4. Find Out How To Optimise Your Website

See which device and which browser is being used to view your site. This feeds back vital information that can be considered when redesigning your website.

So, you are confident you have driven the right traffic to your website using the right channels and you have kept a close eye on the founding source of all your website leads throughout the month. Now its time to ensure your paid for leads are followed up effectively.

This is the proof in the pudding to tracking your ROI for your marketing spend. Ensure your sales teams are notified when paid for leads enter your website and are followed up with almost immediately.

Alternatively, set up automated triggered workflows to feed your leads with relevant and timely content before your sales team get in touch. The key is to make sure all paid for leads are followed up with retrospectively.

With these 3 tactics firmly in place, you will easily and effectively be able to track and identify ROI from your paid for marketing channels. This all helps to give an idea of the most profitable web journey, allowing you to better optimise it for future visitors.

5. See Where You Are Losing Customers

A bounce is when a customer visits one page and then leaves without taking any further action or viewing any other pages. This can be clearly seen and broken down by times of day so that you can see which pages they viewed and the time that they were there. Use this tool to improve your website user journey and help leads move further through their buying journey before getting in touch with them.

Driving the right traffic is one of the most important jobs in marketing, not only driving traffic to the website but the right traffic at that. With a number of marketing channels at your fingertips, it can be easy to assume that finding your target audience will be a doddle.

However, it is not best practice to flood every channel with as much content as it can handle.

Overexposure to a product, company or type of content can make your target audience immune to your communications. Instead, targeting your three most successful channels and understanding where your prospective audience spend most of their time will give you a more direct, targeted approach at a lower cost.

Ensuring you are only driving the right leads to your website.

When it comes to the growth of your website, the most important thing that you can do is regularly check your analytics because it can become the making or breaking point towards the success of your website. Although anyone can read the analytics of a website, not everyone can understand and create optimized strategies for your business. So if you find yourself in a similar situation then feel free to contact us because with the experience we have in creating successful websites we can easily help you understand your analytics and create bespoke strategies to boost your business growth.


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