An influencer is a person who actively uses social platforms and has a certain scope of interests. They may be bloggers, journalists, celebrities, or other people that have a big number of followers
So, influencer marketing is a type of advertising where a brands' promotion is maintained with the help of people who have influence in social networks.
Using influencer marketing you can achieve such goals, as:
increasing brand awareness;
creating unique content;
attracting a new audience;
getting honest feedback.
There are 3 main types of influencers:
Micro-influencers (less than 10K followers)
Macro-influencers (10K-1M followers)
Mega-influencers (more than 1M followers)
The main thing that goes in favor of influencer marketing is that bloggers are not just people, who strictly implement the task. Influencers are the best content creators. With their help, you can run a campaign in a very innovative and unusual way. Let's look, how and why this type of advertising works.
Trust is one of the most essential things to make any campaigns successful. It's better and easier for people to buy new products or services when you see that other people use it, especially the ones whom you trust.
Influencers are people who definitely know how to win the attention of their audience. So, don't even need to think of how it would be better to present your product, service or event to the audience. Content creators will make everything on their own based on their practical experience and reveal your product in the best possible way.
And you know what? Working with different Influencers, you will get a bunch of new effective approaches for advertising. A nice bonus, right?
When you cooperate with content creators, you always get feedback in the form of users' likes, shares, and comments. Sometimes, influencers may give you their own tips and insights for better future cooperation.
And this may be extremely beneficial for a business. Instead of spending tons of time and money for getting the actual market feedback, here you get it instantly. You will see what people really think about your product, its features, pros, and cons — and use these insights for marketing, sales, and product development.
Influencer marketing is a great option for people who don't a huge budget for marketing and want results quickly. If you are have brand which you want to create awareness about and get sales using influencers, but don't know where to start then don't worry we can help you out. If you need any assistance in influencer marketing then please feel free to send us an email. We will be glad to help you out!