What do you think the average conversion rate of all the global websites is? You will be shocked to know that it is not even a whole 5%, the average conversion rate of all the global websites is a trifling 4.31%. Now you may be wondering why is that low? Well there are quite a few reasons but one of them is a lack of an enthralling call to action button.
The Significance of Call to Action
A call to action is any message on your site that prompts or encourages a visitor to take the next step or perform an action. Usually, a CTA takes the form of a quick phrase written on a clickable button, such as “sign up,” “talk to sales,” “subscribe,” or “read more.”
A clear and compelling call to action can nudge the users in a direction that helps both the visitor and the site owner achieve their respective goals. When done well, a CTA feels like the natural next step for a user, not a jarring or desperate plea for attention. The best CTAs exist to teach, delight, and engage.
However, when you dive into the jewelry ecommerce sea, things are a little bit different. Jewelry buying procedure is a lot different from buying other things online. As jewelry is not just an article for wearing, it is also an investment and people don't invest on things straight away. It takes an ample amount of consideration before the initiation of a jewelry purchase. Thus call to actions on a jewelry website should focus more on creating trust between the brand and the customer meanwhile elevating the brand value. Jewelry ecommerce call to actions should harmonize with the targeted demographic.
To increase your jewelry e-commerce websites conversions and returns, we would like to share these few suggestions with you.
Encourage In-Store Visits
If you have a bricks and mortar store then you should definitely look forward to using call to actions on your website to increase the store visits. Your local customers will be most likely to convert into paying clients when you encourage them with a “Book an Appointment” or “Directions to Our Store” button.
Buying jewelry is not something people do very frequently, which is why building the all important trust with your customers is of great significance. When you encourage them to visit your store, you initiate the beginning of a trustful relationship between your customers and your establishment.
Increase Store Phone Calls
One of the most important things to do when creating a store whether online or offline is to furnish great customer service. When your customers feel that all their questions and queries will be answered promptly the trust and credibility for your venture surges drastically.
Giving your website visitors a call to action button like "Call Us Now" promotes the customers to clear their queries easily. And when you have a good customer service staff on the receiving end of the phone, you can also book appointments for store visits helping in increasing the store sales.
Buying jewelry is a long process, as customers do a thorough research before finally making a purchase and if you can enter that process in the beginning you can make a sale. Now you may be wondering how we can do that? So for joining in the jewelry buying journey of a customer you can provide your customer with some value in exchange of their contact information. Like a newsletter or a guide book. When a customer signs up for your newsletter or your guidebook, you gain access to their contact information and through remarketing you can target these visitors into valuable customers.
Still not sure what call to actions should you use on your website to increase conversions? Don't worry, our experts can take a glance at your existing website and help you set up all the CTAs to increase your conversions. If you want to learn about what other services we provide then be sure to browse our website. and if any then send those queries to our side. We will be glad to help you out.