If you are looking for new ways to connect with your customers, video content could be what you need. Video marketing allows you to create informative, entertaining, educational or promotional content to attract and engage your target audience.
Most video marketing campaigns begin with a strategic and coordinated effort to help build your brand identity and drive your target customers to buy your products or services. However, before jumping in, it's important to understand how to produce video content, why it's effective and what types of content get the most user engagement.
Why Use Video Marketing?
Video is critical to your content strategy because it’s snack-sized, memorable, and measurable. These aren’t just the components that make it perfect for your audience who crave short, engaging pieces, but they’re also the features that make video every marketer’s dream format.
Because it’s especially visual, you can use video to teach complex concepts (what is content for if not to make things clearer for your audience?), to share stories about your customers, and to inspire marketing-specific actions (things like demos, trials, subscriptions, and more).
But beyond video’s unique ability to convert like no other, the medium has become especially valuable to data-driven marketers. This is because you can track and measure audience engagement for video in a really meaningful way.
You can tie your videos directly to the deals they’re helping to influence and you can see which assets are actually resonating based on content engagement analytics. This is the reporting that marketing desperately needs to identify their most engaged leads faster and prove the value of game-changing initiatives.
Increase Your Google Search Ranking
One of the best parts about adding video to your marketing plan is the benefits it can provide in other areas of your web presence. Video increases the time spent by users on your website. This increase alerts Google that your site has quality content, which can lead to higher ranking in searches. Given that Google owns YouTube, You’re 53 times more likely to show up on page 1 of Google if you have a video embedded on your website.
However, it’s not enough to simply have video. Make sure that your titles, descriptions and tags are creative and highlight the content within the video. It also helps to add backlinks so that interested customers can easily find their way to your website.
Video Is A Great Addition To Your Email Marketing Campaigns
We all get inundated with email and getting someone to actually open your email is an increasing challenge. Just using “video” in your subject line can increase open rates and decrease unsubscribe rates. Video in an email leads to a 200-300% increase in click-through rate – a staggering statistic.
But in most cases, you can’t deny that it’s easier to watch a video than sit and read text, right? This is particularly effective if you're demonstrating how to use your product or express something that you just can’t get across with the same impact through the written word.
Capitalize On The Low Barrier To Entry
A lot of small businesses (and businesses in general) think that there are high costs associated with video and a long list of equipment that makes getting into the video marketing space tricky. It turns out, that’s all a myth.
Chances are, you have at least a 1080p camera in your pocket or on your desk right now. Maybe you’re even reading this post on it.
All you actually need to get started is a smartphone and some basic editing software. Even something like iMovie can be all the muscle you need to get started. So play with the big kids—you’re ready now!
Share Success Stories and Customer Testimonials
Focus on the success stories of your customers that they achieved from using your product/service. As you may know, vague statements like “GOOD PRODUCT” or “LOVED IT” doesn’t cut in customer stories. Always aim to expose answers for questions like:
What’s the biggest advantage the customer has gained by using the product?
How much money did the customer save on the product?
Did the product let the customer save his/her time?
Definitely, there will be value in sharing this, as such videos can be also used as advertisements. Subtly highlighting testimonials from your happy customers will more likely help audience gain more trust in your business. Also, this kind of social proof is beneficial from the SEO sense as it spreads good words for your company on the web.
Give the People What They Want
When they’re considering buying something and want to research their options, consumers use a variety of methods. Some of the top tactics include using a search engine, visiting a company or product’s official website, looking at review websites, and watching videos. Video could easily be incorporated into every one of those places, giving your brand a better chance of convincing the consumer.
Video content is the most authentic and real-life form of content marketing you can use to connect with your target audience. Social media platforms such as Facebook, Twitter and Instagram allow you to share your content and create livestreaming videos that engage consumers in real time.
If you're not yet creating video content for your business, 2021 is your year to start using this powerful marketing tool as a potential new revenue stream. And if you are looking for someone who can help you in creating the best video content which is sure to help your business grow then be sure to send us an email, we will be glad to help you out!