A recent survey in the retail sector revealed a fascinating trend: 80% of business executives are expecting to adopt artificial intelligence, or AI, technology in the next six years. The other 20% probably clicked the wrong button on their smartphone.
From seeing enormous ads of brands pasted on billboards, innovative TV advertisements, newspapers, magazines, and radio ads to flyers, we’ve seen it all. The traditional world of marketing has become somewhat predictable. Existing in a digitally-driven world where the Internet is both thriving and driving, marketers are now required to spin and twist their game. A whole fresh new take on marketing is required with a plethora of new technologies executing it.
Artificial Intelligence (AI) is one of the key technologies that is being sprinkled to add a new flavor in the marketing world particularly in the area of Digital Marketing.
The technology is gradually taking center place in the day-to-day digital world.
Let’s dive into Artificial Intelligence
Artificial Intelligence is not exactly all about the futuristic robots that we've become accustomed to observing in sci-fi movies and that the technology opens a whole universe beyond that.
AI primarily focuses on the different approaches and technologies that are programmed to simulate humans. It's already getting integrated into the various technologies we've employed daily into our lives like voice recognition or chatbots.
Artificial Intelligence and Digital Marketing
Equipped with effective data analysis as well as the capacity to adapt to input, Artificial Intelligence has rapidly been monopolizing the human task of detecting marketing trends. An increasing number of marketers and brands have been employing AI in digital marketing to aid in conserving time and resources through automated digital marketing services.
Digital Marketing has already replaced the role of Marketers through its unique techniques. Furthermore, AI & Digital Marketing is going to join the hands for more digitized world.
Likewise, with the help of advanced Artificial Intelligence capabilities, we can see the improved Digital Marketing Strategies and valuable customer insights.
Even though Digital Marketing is a trendy and advanced technology in marketing field, AI is going to bring out more improvements in Digital Marketing such as better user experience, real time customer support etc.
We’ve carefully analyzed which AI applications are already revolutionizing the digital market, and you’ll definitely see more than one that probably never even crossed your mind.
Creating and Generating Content
What? A machine that writes by itself and creates content from scratch? There’s no way! But, I have news for you…
There is a way! And even though AI still can’t write its own political opinion for a newspaper column or a blog post on the best and most practical advice for a specific industry, there are certain areas in which content created by AI can be useful and help attract visitors to your website. It can help you save lots of time and resources. For example, AI can already write reports and news based on data and information.
Intelligent tools like Wordsmith, Articoolo, and Quill are already being used by the Associated Press and Forbes to create news, which leads to clicks on their websites. Using templates and fill-in-the-blanks to enter data and keywords can create unique content that gives the impression a human wrote it. So, you’ve probably read content that was generated by AI since BBC, CBS, the New York Times and Reuters are also implementing this technology.
In fact, hundreds of articles in the Washington Post are already credited with artificial intelligence technology, Heliograf.
Improving Search Engine Optimization (SEO)
Best SEO practices continue to evolve, as time goes by. So it’s imperative for your business to keep up with the technological pace. One advancement you should explore is optimizing AI for voice search, to help direct users to your brand as efficiently as possible.
Customers usually use AI-powered devices to process complex speech patterns and recognize meaning for their voice searches. As voice search becomes more common, you should explore the possibility of optimizing your digital marketing content for this mode of search, too.
If your business isn’t equipped to optimize content for voice search, you can work with a data-driven SEO company to keep up with the technological pace. Evolve your SEO and improve your site’s traffic to win more conversions for your company.
Increased Personalization for Customers
Did you know that in 2017, over 40% of consumers switched brands due to the lack of personalization? Artificial intelligence can help you ramp up customization and improve customer retention.
Artificial intelligence can help you do a plethora of things. For example, AI can use data from previous customer journeys to predict future outcomes for new customers. It can also send your customers personalized automated emails or improve social media ad targeting.
Be sure to set up predicted and automated customer journeys in your marketing plan. This software will help to streamline your lead growth. These improvements are things you can do to ensure your restaurant customers feel like valued patrons.
The market generally sees an open rate of emails anywhere between 20%-30%. It was quite high before AI came into the picture. Artificial Intelligence has changed how marketers see the potential in email marketing. Emails took time in drafting and were boring enough for a user to open and read. But with the amount of data available, emails cannot be missed out.
As discussed above, AI has the potential to identify right information for the right target audience. Through artificial intelligence, you can collect, analyse and use that information to target your user in the intriguing manner.
AI can make task easier for you by personalising the data, making it attractive and crisp. This has made the open rate grow and cross the 40% margin. Isn’t this a useful tool for a useful tool for digital marketing?
Chatbots is the present trend which adopted by many brands through applications like messenger, WhatsApp etc. Since many users are using chatbots to communicate with their friends in general.
Chatbots are making the process of automating responses to potential buyers’ frequently asked questions even easier by providing them with a way to search for the product or service they’re looking for.
A good indicator of a chatbot powered by AI is its ability to answer open questions. These bots use natural learning processing and machine learning to find the correct response.
Similarly, Artificial Intelligence will integrate with Digital Marketing for providing better results. Beyond these, many applications are looking forward to integrate with AI for advanced performance.
So now how do you think AI can help us digital marketers in the coming future? Let us know your thoughts! And if you have any needs regarding digital marketing right now, feel free to send us an email and we will be glad to help you out.