By now you may have already heard this a billion times, “EMAIL MARKETING IS DEAD”, “THERE IS NO POINT IN DOING EMAIL MARKETING IN 2021” and a ton more of these negative comments.
Do not let these statements fool you, because these are barely true. The real truth is that some of the strategies that were used for email marketing are the ones that have become dead and outdated. Not the channel itself.
As of 2021, for every $1 businesses spend on email marketing, they receive $42 in return, which is exceptionally amazing for a small business.
However this is not the benefit of using email email marketing for your small business, it is just one of many.
5 of the biggest benefits of using email marketing for small business in 2021
Cost Efficient
Uncomplicated
Easy to measure
Customizable
Reaching engaged audience
Cost Efficient
Email marketing is one of the most affordable options for marketing, because everybody in the marketing space understands the costs racked up by running campaigns with other channels.
As mentioned previously for every $1 businesses spend on email marketing, they receive $42 in return, which is exceptionally amazing for any small business.
Email marketing campaigns typically require fewer personnel, and they often take only a few days to put together. You may choose to invest in software for email marketing, but you'll still save money compared to other marketing channels.
Uncomplicated
The simplicity of email marketing is what makes it so popular and widely usable.
You don't require a huge team and technical knowledge to create a successful email marketing campaign.
Sure you can get a bit fancy with your emails, but the main thing that matters in your email marketing is content.
Easy to measure
The insights that these email marketing softwares offer is tremendously helpful to marketers, because they can easily measure the success of their email marketing campaign just by looking at the statistics
They can evaluate the results by open, click-through, and conversation rates of their email marketing campaign, which gives a wealth of insight into what does and doesn't resonate with your audience.
Customizable
With the ease of customizability of email marketing campaigns, it becomes way easier to meet the specific needs of consumers.
You can segment your email lists according to geographic location, engagement levels, products purchased, browsing activity, and much more.
You can also have the benefit of creating two separate email marketing campaigns for the first customers and retargeted customers, which is very helpful for marketers
Reaching engaged audience
Email marketing helps you to gauge who actually are your engaging audiences, which in turn helps you to only spend on campaigns that specifically target the type of audience which is beneficial for you.
It is one of the only types of promotional content that consumers ask to receive. In most cases, businesses only send opt-in email marketing. Naturally, conversion rates are higher when you target an already engaged audience.
So these were some of the many benefits of the humble email marketing and we hope you would give it a try or even a second chance.
However if you would like someone to help you with launching your first email marketing campaign then feel free to contact us. We would be glad to help you out!